The TRACK at new balance at Boston Landing to offer pinnacle sports experience for athletes

 

BOSTON (April 1, 2019) – NB Development Group broke ground today on The TRACK at new balance at Boston Landing, a multi-sport athletic complex which will offer a pinnacle sports experience for athletes, as well as a concert venue with The Bowery Presents and a New Balance Athletics Sports Research Lab.  It will also include ground floor retail and foodservice with an expected completion by late summer 2021.

 

The TRACK at new balance will feature a fast hydraulically-banked 200-meter indoor track as well as regulation hard court and turf field space and a separate warm-up track along with seating capacity for up to 5,000 spectators. 

 

“The TRACK at new balance will set a new performance standard in professional and amateur sports due to its innovative design, location and amenities,” says Jim Davis, Chairman, New Balance Athletics.  “Its incomparable level of sports excellence and competitive spirit will inspire athletes to perform at levels they have only dreamed of attaining, with one of the fastest and most technical tracks in the world, if not the fastest.”

“The NB Development Group is thrilled to be the developer and operator of this exciting athletic, sports research, and music venue known as The TRACK at new balance,” says Jim Halliday, Managing Director of NB Development Group.  “When completed, the athletic and musical programming we bring will add a vibrant energy enhancing Boston Landing as an 18-hour / 7-Day destination and as a transformational gateway into the City of Boston from the west.”

In addition, New Balance’s Boston Team NB, a team of elite runners will train at The TRACK at new balance under Coach Mark Coogan.

 “The Track at new balance reflects our brand’s heritage and focus on running and will offer a world class experience for track and field athletes where they can truly perform at their best,” says Tom Carleo, Vice President of Running & Outdoor at New Balance.

The TRACK at new balance is being designed by Elkus Manfredi Architects and will be constructed by John Moriarty Associates.

 

"The TRACK at New Balance is another example of a way in which Massachusetts communities benefit from innovative partnerships that allow neighborhoods to grow and thrive," said Massachusetts Governor Charlie Baker. "With today's groundbreaking, New Balance continues to invest in Boston Landing, building on our shared work to ensure its evolution into a neighborhood where residents and visitors come to live, work and play."

 

"This is an exciting day for the City of Boston as we see the growth of Boston Landing, which has become an anchor for a neighborhood that is really hitting its stride," said Boston Mayor Martin J. Walsh. "The new TRACK facility at New Balance will be a welcome new resource for our city and the entire region and will be a great addition to a campus that has done great things for our city in just a few years."

 

 

 

 

The Lab at Boston Landing will be a 20,000 sq. ft. state-of-the-art sports research lab focused on human performance, biomechanics and product innovation.  Located inside The TRACK at new balance, it will focus on running, soccer, baseball, tennis, basketball, and more using next generation motion capture, specialty treadmills, and force platform technology.  An altitude and climate lab, body scanning facility and metabolic lab will balance biomechanical tools to achieve a 360-degree view of the athlete.   This facility will complement the New Balance’s Sports Research Lab in its Lawrence, MA location where the company employs bio mechanists, physical therapists and engineers who hold doctorate and master level degrees focused on the company’s mission.

Sean Murphy, Senior Director of Innovation & Engineering at New Balance says, “The Lab at Boston Landing will offer New Balance new and exciting opportunities to interact with thousands of athletes to help align our research and innovation with their needs as they drive for excellence and achievement.”

 

The Bowery Presents, the leading concert promotion and venue management company in the Northeast, will open a 3,500 capacity concert venue as an anchor of The TRACK at new balance.  The general admission venue has an anticipated opening in Fall 2021. The venue’s name and further details will be announced at a later date.

 

“We are proud to be part of the fabric of the Boston music community, and we are excited to continue our growth as part of New Balance’s new development at Boston Landing,” said Jim Glancy and John Moore, partners at The Bowery Presents. “We take great pride in the business our team has developed in Boston, and this new venue will be an exciting new addition to the Bowery Boston family.”

 

“The Bowery Presents has a rich history of developing artists and offering fans great live music experiences from small to large venues,” said Josh Bhatti, Vice President, Boston at The Bowery Presents. “We are excited to bring our passion for developing the best venues for artists and fans alike to Boston Landing.”

 

Boston Landing is a mixed-use development encompassing approximately 15 acres of land along the Massachusetts Turnpike in Boston's Brighton neighborhood.  Located along Guest Street, the property is a former industrial area that once served as the region's largest stockyard. The revitalization of this development will turn the area into a vibrant 21st century destination for like-minded companies, with a focus on work/life balance. Boston Landing's vision is to create a state-of-the-art development that complements the existing neighborhood fabric through the creation of new office space, retail stores, restaurants, and sports-related uses. Boston Landing is currently home to the New Balance World Headquarters, the Boston Bruins Practice and Training Facility, The Celtics Practice and Training Facility located at the Auerbach Center and companies such as Bose, Roche Diagnostics, Proteostasis and SmartLabs.

 

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2018 reported worldwide sales of $4.1 billion. To learn more about New Balance, please visit www.newbalance.com; press please visit http://newbalance.newsmarket.com.

 

The Bowery Presents, a partner of AEG Presents, is the leading East Coast concert promoter, whose mission is to bring the best artists to New York City, Boston, Philadelphia and beyond while providing an excellent concert experience for both fans and artists. Since its inception, The Bowery Presents has been a purveyor of true artist development and consistently strives to work with artists like LCD Soundsystem, My Morning Jacket, Leon Bridges and Bastille to grow from performing in intimate clubs to performing in sold-out arenas.  As a trusted industry tastemaker, The Bowery Presents produces dynamic entertainment experiences at dozens of venues nationally, presenting thousands of shows annually.  For more information, visit www.bowerypresents.com.