New Balance FC Porto Home Kit

Boston, MA – May 28, 2025 – New Balance today revealed the latest FC Porto Home Kit, set to be worn for the 2025/26 season in celebration of a decade-long relationship between the brand and the powerhouse Portuguese club.

Paying tribute to what FC Porto has described as a beautiful love story, the design revisits the very first New Balance jersey from the 2015/16 season — with a fresh twist. The iconic blue and white stripes are reimagined through a modern lens, now with an inverted stripe design when compared to the original design. This contemporary update is enriched with a sublimated geometric pattern, adding a new dimension to the club’s distinct look.

The kit is completed with traditional blue shorts and alternate white short options, offering flexibility in styling. Classic white socks bring the full look together in timeless fashion.

"We’re incredibly proud to mark ten years with FC Porto – a club steeped in heritage and passion. This kit is a tribute to our shared journey, combining history, identity and innovation in a single design,” says Kenny McCallum, Senior Director New Balance Football Product. “At New Balance, we believe football kits should connect emotionally with the people who wear them — whether on the pitch or in the stands — and we think this one truly captures what it means to be part of the FC Porto family."

New Balance has once again integrated cutting-edge performance technology across all 25/26 kits. Developed using NB Dry technology, the shirt features advanced moisture-wicking fabrics designed to help keep players cool and dry, both on and off the pitch. Precision detailing, including dimensional heat transfers and breathable side panels, ensures the highest standard in fit and comfort.

The campaign imagery that celebrates the decades long relationship is inspired by Porto’s proud culture and the unwavering connection between club, city, and fans. Highlighting that connection between sport and style, internationally renowned Portuguese model and actress Sara Sampaio is featured throughout the campaign — underscoring the intersection between global football and fashion.

From the FC Porto side, Tiago Gouveia, Marketing Director said, “Our essence is unchangeable. FC Porto will always be the blue and white stripes, and for us, these will always be the colours of fashion. We worked together with New Balance to find a design that honours our legacy while properly celebrating these ten years of partnership.”

“Sara Sampaio is the perfect choice for a year in which we’ll be competing in a global elite tournament. Just as FC Porto represents a region around the world, she is also a proud Portista and native of Porto who brings prestige to our roots on an international level. That’s why this connection, which would always be a source of pride, makes even more sense this year,” he adds.

In addition, New Balance and FC Porto will host a pop-up event in New York City (45 Grand Street) on Saturday, June 14th through Sunday, June 15th, allowing fans to connect with and celebrate the relationship, club and the beautiful game. Additional details to come, for more information follow @newbalancefootball.

The New Balance FC Porto home kit will be available to purchase on 28th May at 10:00am BST from www.newbalance.com and at selected FC Porto stores and retailers.

New Balance LOSC Home Kit

Boston, MA – May 27, 2025 – New Balance has today revealed the striking new LOSC Lille Home kit ahead of the 2025/26 season.

Unmistakably Lille, the kit arrives in the club’s iconic Team Red, proudly showcasing an all-over geometric print that delivers a modern, expressive look. The geometric pattern takes direct inspiration from the pentagon shape found in the LOSC crest—an element itself inspired by the Citadel of Lille—bringing a strong sense of identity and continuity to the design.

With confident energy and bold visual impact, the new design embodies the mantra ‘Fiers Forts Féroces’ (Proud Strong Fierce) – three words that capture the unwavering spirit of Les Dogues and their fans.

This 25/25 Home kit design also features a stylised fleur-de-lis graphic and accompanying text applied to the back neck of the jersey, paying tribute to Lille’s heritage and deep cultural connection to the city.

The shirt is complimented by classic navy shorts and socks, subtly accented with bands of red and white – a refined nod to the club’s traditional colour palette.

“LOSC Lille has always stood for passion, resilience and identity and this season’s Home kit embodies those values with a fearless new design. We’re proud to continue our partnership with the club and support them with a kit that blends performance innovation with expressive style,” says Kenny McCallum, Senior Director New Balance Football Product.

The New Balance LOSC Lille 2025/26 Home Kit will be available to purchase tomorrow on 28th of May from www.newbalance.com and at selected LOSC stores and retailers in France.

The New Balance x Miu Miu collaboration continues, this time with the inspirational American tennis champion, Coco Gauff. For her forthcoming tournaments in Rome (May 7^th to 18^th), Berlin (June 14^th to 22^nd) and Cincinnati (August 5^th to 28^th), Coco will wear clothing and footwear by New Balance x Miu Miu both on court and off. A selection of co-branded accessories completes the offering, celebrating the relationship further.

While playing, Coco will be dressed in classically elegant tennis ensembles in a dynamic colour palette of navy and white with accents of red (Rome), white and green with accents of sky blue (Berlin) and white and royal blue with accents of red (Cincinnati). The pieces were created with a performance first mindset with a colour-blocked design, which creates a sharp, clean and modern look. Before and after matches, co-branded technical silk zip-fronted hoodies and trackpants in co-ordinating shades will be layered over the top.

On court, Coco will wear co-branded versions of her signature shoe, the Coco CG2, re-imagined by New Balance x Miu Miu. These custom editions of the Coco CG2 are crafted with innovative technology to withstand the demands of an elite tennis athlete but inspired by Coco’s love of New Balance lifestyle models, blending power and grace in a high-performance shoe. Off court, Coco’s footwear will comprise new iterations of the much-loved New Balance x Miu Miu 530 SL sneaker in leather and mesh in the same palette.

The New Balance x Miu Miu with Coco Gauff collection will be available for purchase from September 10^th and for a limited period in selected Miu Miu stores worldwide and on miumiu.com.

On that same day, Coco will be the guest of a Miu Miu Select event that will take place in Miu Miu New York 57^th St. store in New York: on this occasion the collaboration will be shown alongside her choice of perfect pieces from the Miu Miu Fall/Winter 2025 runway collection.

Today, New Balance and reigning National League MVP and World Series Champion Shohei Ohtani, announce new items to The Ohtani Signature Collection leading up to the MLB Tokyo Series in Japan.

The range of on-field performance apparel and off-field essentials features updated colors and styles, ready for the new season. The pieces draw inspiration from the game itself, incorporating designs and details inspired by baseball heritage. The collection adds classic blue and beige tones to the popular Woven Nylon Jacket, Top, Short and Pant and updated Signature Logo Tees. For cold-weather training, new colors drop in the Fleece line, including hoodies, shorts and pants. New collection items this season include Performance and Training tops and Raglan Tees, perfect for athletes transitioning from on to off the field. Each piece features Shohei’s logo, a sketch of him rounding first base, showcasing his love of the game that shines most evidently through his base running ability and unique talents as a two-way player.

“At its core, Shohei’s signature mark is about a commitment he made as a young boy who loved the game to have constant forward momentum, and even at the peak of his craft, to push further than anyone thought possible,” says Evan Zeder, Director of Global Sports Marketing for Baseball at New Balance. “The inspiration behind his signature collection deeply represents his personal values and ours as a brand, and this next evolution reflects that. New Balance is so proud of Shohei after such a historic year, and we look forward to what is to come this season.”

The Tokyo Series kicks off the MLB season in Shohei’s hometown, running from March 15-19. The LA Dodgers will play two exhibition games against the Yomiuri Giants and the Hanshin Tigers on March 15 and 16, before facing off against the Chicago Cubs on March 18 and 19.

To celebrate Shohei’s homecoming after a historic year, fans can visit The Ohtani Tokyo Pop-Up Experience from March 15 to 23 in Shibuya for daily programming, activations, and highlights from the logo creation story. The Made for Shohei Ohtani Capsule Collection will feature three baseball-inspired apparel items exclusive to pop-up consumers and includes a 990v6 available online only in Japan.

For more information and to shop all items from The Ohtani Signature Collection, visit www.newbalance.com/baseball.