The New Balance x Miu Miu collaboration continues, this time with the inspirational American tennis champion, Coco Gauff. For her forthcoming tournaments in Rome (May 7^th to 18^th), Berlin (June 14^th to 22^nd) and Cincinnati (August 5^th to 28^th), Coco will wear clothing and footwear by New Balance x Miu Miu both on court and off. A selection of co-branded accessories completes the offering, celebrating the relationship further.

While playing, Coco will be dressed in classically elegant tennis ensembles in a dynamic colour palette of navy and white with accents of red (Rome), white and green with accents of sky blue (Berlin) and white and royal blue with accents of red (Cincinnati). The pieces were created with a performance first mindset with a colour-blocked design, which creates a sharp, clean and modern look. Before and after matches, co-branded technical silk zip-fronted hoodies and trackpants in co-ordinating shades will be layered over the top.

On court, Coco will wear co-branded versions of her signature shoe, the Coco CG2, re-imagined by New Balance x Miu Miu. These custom editions of the Coco CG2 are crafted with innovative technology to withstand the demands of an elite tennis athlete but inspired by Coco’s love of New Balance lifestyle models, blending power and grace in a high-performance shoe. Off court, Coco’s footwear will comprise new iterations of the much-loved New Balance x Miu Miu 530 SL sneaker in leather and mesh in the same palette.

The New Balance x Miu Miu with Coco Gauff collection will be available for purchase from September 10^th and for a limited period in selected Miu Miu stores worldwide and on miumiu.com.

On that same day, Coco will be the guest of a Miu Miu Select event that will take place in Miu Miu New York 57^th St. store in New York: on this occasion the collaboration will be shown alongside her choice of perfect pieces from the Miu Miu Fall/Winter 2025 runway collection.

Today, New Balance and reigning National League MVP and World Series Champion Shohei Ohtani, announce new items to The Ohtani Signature Collection leading up to the MLB Tokyo Series in Japan.

The range of on-field performance apparel and off-field essentials features updated colors and styles, ready for the new season. The pieces draw inspiration from the game itself, incorporating designs and details inspired by baseball heritage. The collection adds classic blue and beige tones to the popular Woven Nylon Jacket, Top, Short and Pant and updated Signature Logo Tees. For cold-weather training, new colors drop in the Fleece line, including hoodies, shorts and pants. New collection items this season include Performance and Training tops and Raglan Tees, perfect for athletes transitioning from on to off the field. Each piece features Shohei’s logo, a sketch of him rounding first base, showcasing his love of the game that shines most evidently through his base running ability and unique talents as a two-way player.

“At its core, Shohei’s signature mark is about a commitment he made as a young boy who loved the game to have constant forward momentum, and even at the peak of his craft, to push further than anyone thought possible,” says Evan Zeder, Director of Global Sports Marketing for Baseball at New Balance. “The inspiration behind his signature collection deeply represents his personal values and ours as a brand, and this next evolution reflects that. New Balance is so proud of Shohei after such a historic year, and we look forward to what is to come this season.”

The Tokyo Series kicks off the MLB season in Shohei’s hometown, running from March 15-19. The LA Dodgers will play two exhibition games against the Yomiuri Giants and the Hanshin Tigers on March 15 and 16, before facing off against the Chicago Cubs on March 18 and 19.

To celebrate Shohei’s homecoming after a historic year, fans can visit The Ohtani Tokyo Pop-Up Experience from March 15 to 23 in Shibuya for daily programming, activations, and highlights from the logo creation story. The Made for Shohei Ohtani Capsule Collection will feature three baseball-inspired apparel items exclusive to pop-up consumers and includes a 990v6 available online only in Japan.

For more information and to shop all items from The Ohtani Signature Collection, visit www.newbalance.com/baseball.

8/26/24

Boston, MA – August 26, 2024 – Today, New Balance announced the signing of the Gatorade National Player of the Year and Naismith Player of the Year, Cooper Flagg, to the brand. The 6’9” power forward’s dominant style of play and special connection to the brand makes him the perfect addition to the New Balance family to inspire the next generation of athletes.

The All-American starts his highly anticipated collegiate career at Duke University in the fall as the top player in the 2024 class. The five-star prospect averaged 16.5 points, 7.5 rebounds, 3.8 assists, 3.7 steals and 3.7 blocks per game in his senior season at Montverde Academy. Cooper was among the 15 athletes named to the 2024 USA Basketball Men’s Select Team chosen to train with the USA Basketball Men’s National Team as they prepped for gold in the Paris Olympics, the only teenager and first collegiate player with the honor since 2013.

“Cooper adds so much to our basketball roster, and we’re thrilled to welcome him to the New Balance family,” says Naveen Lokesh, Head of Basketball Sports Marketing. “He is a force to be reckoned with on the court, and we look forward to building our relationship as he grows the game and supporting him in all his endeavors.”

The Newport, Maine native grew up 25 miles from the New Balance Skowhegan manufacturing facility. As a kid, Cooper’s mom would take him and his brothers to the New Balance annual tent sale in Skowhegan to buy the family their one pair of shoes and backpack for the school year.

“I grew up wearing New Balance, and I appreciate their authentic connection to my community. The focus and growth of the brand in basketball and our shared values and history drew me in. From day one, it was clear that this would be a family-like partnership. I’m so excited to join this family and help them grow the category with young athletes,” says Team New Balance athlete Cooper Flagg.

In addition to featuring in New Balance basketball marketing campaigns, Cooper will also work with the brand across lifestyle extensions and community initiatives, focusing on programs giving back to young athletes. Cooper is the latest basketball athlete to join the New Balance growing roster.

For more information, visit www.newbalance.com/basketball.

7/16/2024

NEW BALANCE AND THE WNBA ANNOUNCE MULTIYEAR PARTNERSHIP

Boston, MA and New York, NY – July 16, 2024 – New Balance and the Women’s National Basketball Association (WNBA) today announced a multiyear agreement aimed at elevating women’s sports and inspiring the next generation of fans and athletes alike.

This new relationship with the WNBA will enable New Balance to expand its presence in basketball, alongside an organization renowned for advocating for women’s sports. The deal tips off midway through the season, just ahead of WNBA All-Star 2024, coinciding with the arrival of one of the most exciting draft classes, which will help in further amplifying women’s basketball like never before.

The partnership will establish New Balance as an official partner of the WNBA. Together, both brands will continue to push the boundaries of sport and transform the game through grassroots initiatives aimed at growing youth basketball and authentic community engagement.

As part of the deal, New Balance will create authentic broadcast, digital and retail content featuring New Balance athlete and WNBA rookie Cameron Brink. Cameron, the second-overall selection in the WNBA Draft 2024 presented by State Farm, signed an NIL deal with New Balance in 2023. The partnership enables Cameron to continue empowering young athletes to fearlessly overcome obstacles and pursue their dreams, both in basketball and in life.

“This relationship with the WNBA is another example of New Balance encouraging all young athletes, particularly women and girls, to pursue their athletic goals and ignite a new era of female empowerment through sport,” says Jess Vassall, New Balance Head of Global Partnerships.

“The partnership with New Balance is yet another positive step in our efforts to grow women’s sports across new audiences, incentivize youth participation and positively influence communities,” said Chief Growth Officer Colie Edison. “By aligning ourselves with a global brand like New Balance, we continue to push the envelope of what’s possible when we tap into the unifying power of sport.”

For more information, please visit www.newbalance.com/basketball/.