-
The TRACK at new balance at Boston Landing to offer pinnacle sports experience for athletes
Multi-sport complex will also feature concert venue with The Bowery Presents and New Balance Athletics Sports Research Lab BOSTON (April 1, 2019) – NB Development Group broke ground today on The...
-
FRANCISCO LINDOR UNVEILS CYPHER 12 "La Familia" PACK
Three-time All-Star Francisco Lindor unveils the Cypher 12 "La Familia" Pack including the Cypher 12 cleat and the Cpyher 2 trainer. The cleat is inspired by the Cypher 2 trainer and is completely...
-
KAWHI LEONARD DEBUTS NEW BALANCE ALL-STAR SHOE "Best Kept Secret"
Best Kept Secret features the color red to convey courage and excitement. Not only is New Balance set to shatter industry expectations, but Kawhi Leonard is ready to reveal the league’s “Best Kept Sec
-
NEW BALANCE REVEALS FIRST LOOK AT KAWHI LEONARD’S DEBUT GAME SHOE
Six Unique All-Star Colorways Leaked on @NBHoops
-
NEW BALANCE CELEBRATES INDEPENDENT WOMEN WITH AN ANTHEM VIDEO
BOSTON – January 28, 2019 – Global athletic leader New Balance debuts a music video today that celebrates the intersection between music and running culture to inspire women who relentlessly push...
-
#RUNTOTHEPOLLS ENCOURAGES BETCHES TO EXERCISE THEIR RIGHT TO VOTE
BOSTON, MA – Global athletic leader New Balance with multi-platform media company Betches launch a digital campaign encouraging millennials to exercise their right to vote. #RUNTOTHEPOLLS combines...
-
NEW BALANCE ANNOUNCES GLOBAL LEADERSHIP PROGRESSION - JOE PRESTON TO SUCCEED ROB DEMARTINI AS NEW BALANCE PRESIDENT & CEO
Boston, MA – October 30, 2018 – Boston-based global athletic leader New Balance Athletics, Inc. announced today that President & Chief Executive Officer Rob DeMartini will step down effective...
-
14-YEAR-OLD TENNIS STAR COCO GAUFF SIGNS WITH TEAM NEW BALANCE
--Becoming the First Tennis Star of Her Generation-- BOSTON, OCTOBER 23, 2018 – Global athletic leader New Balance announced today the signing of 14-year-old tennis star Cori “CoCo” Gauff to a...
-
SYDNEY MCLAUGHLIN SIGNS WITH TEAM NEW BALANCE
BOSTON, OCTOBER 15, 2018 – Global athletic leader New Balance announced today the signing of Sydney McLaughlin to a multi-year endorsement contract. McLaughlin joins an extensive lineup of...
-
New Balance Signs Sprinter Gabby Thomas to Multi-Year Endorsement Contract
New Balance has signed Harvard sprinter Gabby Thomas to a multi-year endorsement contract. Thomas is a native of Florence, Massachusetts and has worn New Balance throughout her collegiate career....
-
UMass Boston Establishes Motley Chair to Head New Sports Leadership and Administration BA Program
Program Funded by Record Campus Gift of $5 Million from New Balance ( Boston, Sept. 19, 2018) — The University of Massachusetts Board of Trustees today unanimously approved the creation of the Dr....
-
NEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CELEBRATE HOW PEOPLE EXPRESS THEIR INDIVIDUALITY DURING FASHION WEEK
BOSTON – September 6, 2018 – Global athletic leader New Balance announces the launch of Real Time Exception Spotting on September 6 – a one-day activation that uses custom-built artificial...
